Bastion Banjo launches campaign for Greyhound Racing NSW to raise awareness of retired animal adoption
Greyhound Racing NSW (GRNSW) has launched their brand new campaign to promote their not-for profit initiative, Greyhounds As Pets (GAP).
The campaign, titled ‘Setting New Standards’, has been created by Bastion Banjo and features former Australian Socceroos legend and GAP ambassador Tim Cahill.
Cahill made his first public appearance for GAP on June 30 at the Greyhound Adoption Day at Lyne Park in Sydney’s East. This was one of many such adoption days designed to bring education and awareness to the GAP program.
Banjo’s Managing Partner Andrew Varasdi said, ‘Greyhounds are misunderstood and stigmatised by far too many people. We are extremely excited to have been appointed to this campaign and to be working with GRNSW to change perceptions and educate people about what wonderful pets they really make’.
Tony Mestrov, CEO of Greyhound Racing NSW, said ‘Greyhounds As Pets program is a key plank in the Greyhound industry’s commitment to the rehoming of retired Greyhounds. A commitment that extends well beyond a Greyhound’s racing career. The message we want to spread is simple and clear: ‘Adopt a Grey Today’. GAP is doing extraordinary work and we are delighted to have Tim on board to help us achieve our goal’.
Cahill is so passionate about the program that he recently adopted a greyhound by the name of ‘Luna Moana’. ‘LUMO’ now lives on his family farm in Byron Bay. Cahill said,
‘This campaign is an amazing opportunity to educate the public on the great work being done by GAP and what great pets greyhounds make. Seeing these beautiful animals adopted into loving homes is what I want to see most as a result of this fantastic campaign’.
Greyhounds NSW Tony Mestrov (Chief Executive Officer) Dr Alicia Fuller – General Manager, Greyhounds As Pets Nick Babos (General Manager, Commercial & Marketing) Brad Adam (Head of Media) Alex Thomas (Head of Marketing) Liam Tapper (Manager – Marketing and Digital) Russell Feilen (Director – Another Great Idea Co.)
Banjo Advertising Ben O’Brien – Creative Director David Jones-Hawke – Art Director Andrew Varasdi – Managing Partner Andrew Griffiths – Business Director Scott Ferrier – Account Executive George Sada – Head of Broadcast Angelita Gandakusuma – Production Manager Inyoung Hu – Design Director Tim Casey – Retoucher
Bastion Films Colin Skyba – Director Hannah Sidoti – Producer Ivan Lentell – Editor