Xbox Live Drones Show, Sydney 2021

Tuesday 11th May, 2021

Our experiential arm, Bastion EBA, announce several key promotions and new hires off the back of a consistent performance which has led to the agency being named Experiential Finalist of the Year for the past two years running.

Bastion EBA CEO Matt McCann says, “As we come out of the post COVID period, we are making strategic moves as a business in order to quickly evolve and adjust our business model to be more creatively driven because clients need to engage consumers in different ways”.

The Bastion EBA business model will evolve its traditional model and focus on key client disciplines.

Recent appointments highlight this brand and consumer-driven thinking with Lizzie McManus, who has been at Bastion EBA for over two years now and previously held the title of Head of Brand Experience, just this week being promoted to General Manager.

A new recruit Gus Magee joins the Sydney office as Creative Director. Gus was previously Creative Director at Amplify in Sydney. Bastion EBA have also recruited a new senior client lead based in Melbourne, Bridget O’Sullivan, who has held roles including Head of Toyota at Gemba and worked at We Are Fearless in London and client-side at Telstra.

Further promotions, all from internal positions, include Nick Sloman and Vivienne Avey, both becoming Group Directors. Mitchell Crowe-Hardy has been promoted to Creative Strategy Director, and Marika Mulvey to Senior Brand Experience Manager.

McCann added: “We are really proud to be promoting our people as they have gone through enormous growth as leaders and in their respective areas. It is great to be able to recognise their unwavering commitment during what has been a year like no other. These guys have shown incredible resilience and continue to raise the bar in the work that we do for our clients.

“We are excited for the future and in really good shape as an agency, and with the support of the wider Bastion Collective teams, to take our business forward, in a strong environment post COVID, where authentic brand experiences both digitally-led and physically showstopping are more important than ever”.

Bastion EBA’s recent brand projects include supporting the launch of Kia’s new brand at the Australian Open by creating the first of its kind, 3D anamorphic digital installation and car display which was exceptionally well-received. In November last year, the agency partnered with sister agency Bastion Effect to deliver an integrated campaign for Xbox. This involved the official Xbox takeover of New Zealand‘s stunning Queenstown where it was transformed into ‘Greenstown’ to launch the new Series X console.

Additionally, just last month Bastion brought to life a live-streamed show of 50 drones flying over Sydney Harbour for Xbox ANZ, to celebrate the third Anniversary and Season 2 launch of Sea of Thieves.

Bastion EBA’s client roster includes new and long-standing clients such as Kia, AIA, L’Oreal, Bunnings, Ferrari, Kennedy, Under Armour, The Star and and Hostplus.