Bastion Collective’s leading specialist sponsorship and experiential marketing agency, Bastion EBA, have won Garnier as a key experiential client for the 2019 and 2020 Australian Open in a competitive pitch process.
The win comes as Garnier announces the signing of a new two-year sponsorship deal with the Grand Slam of the Asia-Pacific, becoming the Official Skincare and Haircare Partner of the Australian Open.
Bastion EBA have proudly been a lead agency for key partners of the Australian Open consistently for the past four years now, working with the likes of Medibank and Blackmores to deliver powerful, out-of-the-box and results-driven experiential executions. Garnier becomes the latest brand to join their growing roster of experiential clients.
Garnier’s Marketing Manager, Tim Plant, expressed great excitement in working with Bastion EBA to bring to life the Garnier brand and launch its new brand identity ‘by Garnier, Naturally!’ to the Australian market.
Plant said, “We are thrilled to be working with Bastion EBA who are experts in creating end-to- end experiences whereby brands can connect with consumers on an emotional level at every touch point. The creative concept they presented, a nature inspired playground, was truly unique and will allow us to extend the engagement of the partnership beyond the immediate grounds of the AO with a strong focus on organic social sharing to drive greater consumer interactions with our brand.”
“The execution of this partnership is strategically important to ensure continued cut-through and relevancy of the Garnier masterbrand, whilst heroing Garnier’s ongoing commitment to natural ingredients and sustainable production processes. It also allows us to build on equity from previous years supporting the AO with a strong presence back in 2005 to 2009, however, this year we are bringing a completely different and fresh experience to the AO audience”.
Bastion EBA won the competitive pitch and were awarded the contract due to their bold and unique concept that will be something never seen before in the Grand Slam Oval activation zone. Visitors to the nature inspired Garnier experience will be treated to a sensory overload of colours, smells and textures in a haven for social media lovers to capture the perfect content, before leaving with a coveted Garnier goodie bag.
Bastion EBA CEO Simon Garlick said: “We are incredibly excited to be working with Garnier at one of the greatest events on Australia’s annual sporting calendar. Garnier is a trusted brand that will bring a fresh and modern approach to the AO.
“Our team at EBA have worked really hard over the years to create outstanding and effective experiential solutions for our clients and working with Garnier over the next two years will be no exception”.