Avalara hired Bastion Elevate to help promote their lodging tax regulation and compliance unit. Knowing our team has expertise in creating thought leaders in specific industries, they hired us.
Bastion Elevate organised media tracking and outreach to position Avalara MyLodgeTax and its spokespeople as resources for stories around the following subjects to drive net-new customers: Trends and changes in the vacation rental industry Regulatory and lodging tax/compliance changes in local markets across the country.
Bastion Elevate created and placed bylined articles in the vacation rental space with high-value media, including The Washington Post (three separate article placements and one in the weekend print edition of the paper), Realtor Magazine, New York Lifestyle Magazine, Mann Report Residential Magazine, Boston Agent Magazine, American Apartment Owners Association and others.
Key metrics between January 1 – April 30, 2019 include:
A record-breaking month for unique web visits with 52 percent of traffic, a result of organic search-driven by PR
Total circulation of approximately 90M
Total estimated viewership of nearly 400K
Approximately 9K social shares directly from the coverage
122 YouTube shares for Charter TV3 segment, which also had an estimated broadcast audience of 5M and an online audience of 100K
NJ.com article featuring quotes from Avalara spokesperson shared more than 5K times across social channels
Three broadcast television placements (two NBC, one Charter TV)
Five radio and podcast interviews