Agency: Bastion Insights

Using Facebook Messenger to conduct online interviews with current smokers to test whether users accept the functionality and look and feel of the Chatbot.

THE PROBLEM

Bastion Banjo had previously tested the desirability of a smoking cessation Chatbot to assist smokers planning to quit. The concept was found to be highly appealing, with the likelihood that smokers would use them as part of their quitting strategy. Since developing the concept, content, and back-end of the Chatbot, user acceptance testing was required before launching in the market.

THE SOLUTION

Through Facebook Messenger, where the smoking cessation Chatbot was created, Bastion Insights conducted a number of online interviews with current smokers to test whether users accept the functionality and look and feel of the Chatbot. The findings from the user acceptance testing confirmed that the Chatbot was found to be appealing, useful, and supportive to current smokers in an effort to stop smoking.