‘Ink’ is a vehicle of self-expression and this was the DNA of an immersive festive experience that our strategic brand and experiential marketing agency, Bastion EBA, created for XBOX. It infused the modern outlaw of culture with the Gears 5 universe. 

With Xbox game play at the heart, the rest of the Gears Ink festival was vibing with graffiti art, the buzz of the live tattooing and a barber station over the sounds of live music and the smells of smokey food trucks. 

Bastion EBA’s launch formed part of a global series live streamed concurrently for Xbox fans all around the world and earned the client feedback “this was the best launch ever done”.