The Brief

Bastion was commissioned by L’Oreal, one of the worlds largest beauty groups that produce Prada Beauty. We were tasked with creating an impactful and engaging consumer journey within the structure that would leave a lasting impression on Prada customers. We were also provided with 12,000 Prada samples to be distributed across the ten-day activation.

To encourage brand awareness and buzz around the activation, we created an immersive and digital experience for users to interact and have a shareable moment with the build.

The Approach

The project from start to finish spanned over four months from initial brief to creative concept including going back and forth with approvals, accounting for build time estimates, coming up with wet weather contingency plans, ordering branded samples and more! We were able to problem-solve where necessary to give the client the best possible outcome.

We created two experiences in Sydney and Melbourne.

In Melbourne, we created a Prada podium that replicates the global design to raise brand recognition and promote the new Prada Paradoxe scent.

In Sydney, we built and activated a Prada Persona podium to drive product awareness and purchase.

 The project from start to finish spanned over four months from the initial brief to the creative concept.

The Result

The client was really pleased with the results of the activation and was grateful to the team for arranging for additional days for the activation to proceed.

  • Approximately 50,000 members of the public passed by the activation every day
  • Prada Paradoxe became the number one-selling fragrance in Myer
  • Over 10,100 samples were given out
  • More than 9,500 people actively participated in the activation