We flipped dinner time on its head to launch NotCo in the Australian market and announce Anna Polyviou as the Australian ambassador. 

We secured key media and influencers to enjoy a unique menu with a little help from the dessert queen and NotCo‘s newest brand ambassador, Anna Polyviou

The feast included a NotMilk apple crumble entrée, NotChicken gnocchi main course and a DIY NotBurger to finish. Interactive elements such as the coffee demonstration and cocktail masterclass helped to showcase NotCo’s brand story.

The neon photo wall provided the perfect photo opportunity for media and influencers to snap the iconic ‘X’ and ‘In plants we trust’ message, to amplify the message far and wide on social media.

The event was successfully led by host and ambassador, Anna Polyviouwho appeared virtually on screen to talk guests through the menu and led guests through the evening. Anna’s presence added a friendly and humorous element to the night where guests were able to enjoy her personality and gain an understanding of the NotCo brand.

We were pleased to welcome Delicious, Taste and SBS Food and secure eight key influencers to enjoy NotDinner and provide strong content following the event. All guests left with a NotCo goodie bag and shared overwhelmingly positive feedback. 

Some media coverage highlights

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