The NSW Government appointed Bastion Creative to handle the advertising and communications campaign for COVID-19. The campaign launched on Sunday 5th April 2020 with a whole host of assets created in a swift turnaround time, including: online videos, social, press, OOH and radio.
The campaign communicated to Australians, at various times, the need to: stay at home, maintain social distancing, get tested for COVID-19 and take measures to protect vulnerable community members.
It is fronted by health and other public service workers from around NSW.
“This is a moment in time that is fundamentally changing the way we live and the lives of so many people in every way. To have been appointed to help educate and drive behavioural change around how we live with and overcome the challenge of COVID-19 is something that we are extremely proud of and a testament to the capabilities of our people ”, said Andrew Varasdi, Managing Partner of Bastion Creative.
This campaign constantly evolved in response to COVID-19. Read more on AdNews here.
Updated information on this campaign and direction on how to appropriately follow social distancing measures are available via the NSW Government website – https://preview.nsw.gov.au/covid-19