The brief

Bastion Amplify partnered with Bastion Experience and Bastion Interactive to create a live Drone Show over the most iconic harbour in the world to celebrate Sea of Thieves Season 2.

The launch

On 21 April 2o21, Xbox ANZ announced a drone show to celebrate the launch of Sea of Thieves Season 2. Since Sea of Thieves launched in 2018, over 20 million pirates globally have begun to chart their own tales of high seas adventures.

Fans were encouraged to piece together the map on social media and uncover the secret location of this Pirate themed celebration. A spectacular Sea of Thieves’ drone show lit up the night and recreated some of the game’s best iconography above Botanical Gardens, Sydney.

A stream was held across Xbox ANZ’s Facebook, Twitter, YouTube and Twitch for fans to catch the action! Viewers could also participate with their own socials with the hashtag #BeMorePirate. Fans could uncover loot of their very own with 50 Ancient Coin and 50 Plunder Pass codes up for grabs during the stream and the chance to win an exclusive, official Sea of Thieves treasure chest of pirate goodies including a limited-edition custom controller.

The results

1.8M

Impressions​

1M+

Views​

44%

View Rate