Bastion – Sydney, New South Wales, Australia

Bastion Amplify – PR Client Director

Location – Sydney

Bastion Amplify deliver strategically creative communications and out-of-the-box thinking that drives results and builds brands. Our strategies aim to deepen your brand’s relationship with its audience, fostering the kind of personal engagement that can be hard to achieve in today’s fragmented multi-channel communications landscape. We make this happen by being the masters of the conversations that matter. The ones that get cut-through. The ones that drive impact.

Role Overview

The PR Client Director will manage and grow a portfolio of clients, driving world-class work and contributing to the agency’s financial performance by managing client budgets effectively. This role will mentor and train a team of junior staff, inspiring them to be the best they can be.


  • Has a strong understanding of the client and their industry, market forces and client challenges and opportunities
  • Builds a strong and trusted bond with the senior members of each client team, understanding their overarching business objectives, KPIs, process and organisational structure
  • Delivers strategically sound strategy on each client, interpreting the brief and budget to create a considered plan that can be executed in budget
  • Sets the vision for what success looks like and ensures this aligns with client expectations.
  • Sets priorities across the team, ensuring each member is clear on their responsibilities and deadlines
  • Oversees the smooth and efficient running of each client in the portfolio, identifying areas where time can be saved, issues are occurring and things can be done better · Identifies issues early and quickly problem solves
  • Assesses budgets and burn-through weekly in order to manage margin, delivering accounts within the agency’s determined margin
  • Articulates complex concepts simply and drives influence while demonstrating social intelligence (knowing when to push and when to pull back)
  • Mentors and works with staff, particularly Senior Account Managers and Account Managers, to build their skill levels
  • Produces top quality briefing documents for suppliers and collaborative Collective businesses that require few clarifications and result in exceptional delivery
  • Sets compelling KPIs and ensures the team delivers
  • Manages performance issues swiftly with internal team members as well as external suppliers and agency partners

Along with Media Relations, Digital & Social and Strategy & New Business.

What You Bring

  • Minimum five years in PR or related industry
  • Is a true team player, not afraid to get your hands dirty to help junior or senior staff when require
  • Embraces a flexible working culture, understanding agency life is a life of swings and roundabouts
  • Contributes to the development of our culture and agency by being involved and engaged in team activity and leading an aspect of agency process
  • Rolls with the punches on clients and maintains a positive and mature attitude
  • Understands and contributes to progression plans for staff members, working with team members to develop their skills

What we offer

  • Flexible work in a hybrid work environment with mental wellbeing initiatives
  • A supportive culture focused on collaboration and personal growth
  • A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc
  • The opportunity to lead fully integrated campaigns that expand your experience in the marketing and communications landscape
  • Robust G&D program training throughout the year
  • Happy Days: a paid day off on months with no Public Holiday
  • Inclusive parental leave that offers 12 weeks paid for primary carer
  • Culture Club: a calendar of events that connects our teams in creative and fun ways
  • The Bastion Bridge mentoring program
  • CSR leave
  • International Exchange Program

Apply Now