Bastion has acquired leading New Zealand independent creative and digital Agency Shine, as the business expands its operations across the Tasman on its mission to create the New World Agency, globally.
Shine will rebrand to Bastion Shine, with clients including Air New Zealand, Spark (the country’s largest telco), diversified energy company Genesis and Tip Top joining Bastion’s global roster of major clients, including Microsoft, Google, KFC, AIA, L’Oreal and Carl’s Jr.
The addition of Shine’s 50 staff makes Bastion Australasia’s largest-ever independent communications Agency, with 300-plus staff globally and offices in Melbourne, Sydney, Auckland, Los Angeles and New York.
Founded in 2005, Shine is one of the largest agencies in New Zealand, long considered a hot bed of creative and digital expertise.
The acquisition of one of the country’s leading players is another milestone in Bastion’s mission to create the New World Agency globally – one that is unencumbered by the archaic legacy structures of multinational holding groups and Mad Men-era ad agencies.