Our approach:
Australian Ingenuity: Creating simple, original and resourceful solutions to our clients' complex problems.

OUR AGENCIES & SERVICES

Bastion offers a range of complimentary services under one roof that houses absolute experts in their fields who deliver personalized work on par with that of family-owned businesses.

Our agency network allows us to collaborate with different subject matter experts across a wide-breadth of marketing services - everything from PR, digital marketing, social media, data and analytics, creative analytics, creative strategy, content for experiential marketing, and even promotional merchandising.

We can solve problems and come up with unique and exceptional solutions for our clients in a collaborative way because we have a heap of brain-power and experience. This also means we can provide a FULL-service offering in the truest sense of the word. Use all of our expert agencies, some of us, or one of us depending on your marketing needs.

Check out our deep expertise in marketing and communications:

BASTION AMPLIFY

PR, Social Media, Digital Marketing & Development

Our suite of services spans public relations and media outreach, strategy and messaging, social media management and content creation, a robust thought leadership program, and social media.

Visit

BASTION INSIGHTS

MARKET RESEARCH

Bastion Insights is a research and insights consultancy that helps global businesses and disruptive startups empathize with their targets so they grow.

Visit

BASTION REPUTATION

CORPORATE & CRISIS COMMUNICATIONS

Corporate affairs, issues and crisis communications that help organizations to communicate a strong message.

Visit

BASTION EXPERIENCE

SPONSORSHIP & EXPERIENTIAL

Helping brands connect with consumers through the things they are passionate about.

Visit

BASTION FILMS

CONTENT PRODUCTION

Creating compelling content that inspires action, increases brand awareness and tells great stories.

Visit

BASTION ASIA

ASIA MARKETING & COMMUNICATIONS

Strategic Asia marketing and communications agency that helps clients better understand and engage with the Asia market.

Visit

BASTION MERCHANDISE

PROMOTIONAL MERCHANDISING

Provides high-quality solutions for brand merchandising needs.

Visit

CRNRSTONE

DATA & ANALYTICS

CRNRSTONE delivers the people, panel, data and analytics needed to gain rapid insights and achieve actionable results.

Visit

Case Studies

K1 SPEED

K1 Speed is the world's leading indoor go-karting company. Their all-electric go-karts and state-of-the-art centers have thrilled racers since 2003. There are 30 K1 Speed corporate-owned locations in the United States and a U.S. franchise division that includes four new locations coming soon. There are also eight international franchise locations in operation across six countries and six more international franchise locations in development coming soon.

On January 7th, Bastion closed two deals with K1 Speed. The first deal was to take over management of K1 Speed’s $2.5M USD annual digital marketing (PPC) budget. The second deal was to perform a detailed analysis and audit of the K1 Speed SEO strategy and advise on best practices and recommendations for the in-house team at K1 to implement and maintain.

SAGE

THE CHALLENGE - According to a Sage SMB Hiring Outlook Survey, a freeze in product and service demand throughout the small business community contributed to a fragile hiring state in 2013. As a strong advocate of their customers, Sage saw this as an opportunity to take action and connect with their clientele through an internal customer relationship roadshow. Sage commissioned Bastion Elevate to create such a campaign that would help entice consumers to shop locally, in return, restoring the need for demand.

To demonstrate the impact small businesses have on the economy, Bastion Elevate developed the Sage Listens RV Relay Tour, a nationwide campaign encouraging consumers to shop locally. The “Shop Local’’ campaign encouraged consumers to support their local business and help increase revenues by spending their money in their communities. In addition, more than 30 of Sage’s executives used this time on the road to personally meet Sage customers and business partners to better understand their goals and struggles, while educating them on maximizing their software investments to better their businesses.

This resulted in over 362 unique pieces of coverage during the Sage RV Tour, including broadcast segments that aired over 164 times during the tour, bringing attention to the fact that Sage North America supported small business.

GUESS

THE BRIEF -
iOS and Android Mobile Platform with Enhanced UI/UX, Loyalty Program Functions, Gamification and Features to Increase User Engagement.

THE RESULTS -
PERSONALIZED SHOPPING

  • Swipe to add favorites to your wishlist
  • Take a short quiz to complete your style profile
  • Build head-to-toe outfits with curated picks from our stylists
  • Shop Instagram without leaving the app

EXCLUSIVE BENEFITS
  • Use digital GUESS List card
  • View and redeem GUESS List points and rewards
  • VIP access to the newest collections, app-only offers and special events
  • Daily bonus points for cash rewards

ENHANCED SERVICE
  • Easily track package and view order history
  • Find nearby stores with a single tap
  • Barcode scan items and purchase without leaving the store
  • Chat with a brand expert for real-time style advice and service

AVALARA

Avalara hired Bastion Elevate to help promote their lodging tax regulation and compliance unit. Knowing our team has an expertise in creating thought leaders in specific industries, they hired us.

Bastion Elevate organized media tracking and outreach to position Avalara MyLodgeTax and its spokespeople as resources for stories around the following subjects to drive net-new customers: Trends and changes in the vacation rental industry Regulatory and lodging tax/compliance changes in local markets across the country.

Bastion Elevate created and placed bylined articles in the vacation rental space with high value media, including The Washington Post (three separate article placements and one in the weekend print edition of the paper), Realtor Magazine, New York Lifestyle Magazine, Mann Report Residential Magazine, Boston Agent Magazine, American Apartment Owners Association and others.

Key metrics between January 1 - April 30, 2019 include:

  • A record-breaking month for unique web visits with 52 percent of traffic, a result of organic search driven by PR
  • Total circulation of approximately 90M
  • Total estimated viewership of nearly 400K
  • Approximately 9K social shares directly from coverage
  • 122 YouTube shares for Charter TV3 segment, which also had an estimated broadcast audience of 5M and online audience of 100K
  • NJ.com article featuring quotes from Avalara spokesperson shared more than 5K times across social channels
  • Three broadcast television placements (two NBC, one Charter TV)
  • Five radio and podcast interviews

iRestore

Bastion Elevate has worked with iRestore Laser for over five years. iRestore Laser came to us with a campaign request to secure coverage in the Salon and Hair Care space as a way to highlight the company’s leadership role with hair professionals. Bastion Elevate created a press release that spoke to the benefits to hair care professionals to launch an affiliate program. We worked with the client to create an informational video and reached out to the hairspace marketplace with the new offering, program, and detailed benefit-type language to secure interest from this targeted group. The wire pick-up secured top media outlets such as Yahoo!, MSN Money and CNN Online. This created great SEO value and helped our team secure earned media in high-value publications such as Women’s Wear Daily, Practical Dermatology and DAYSPA Magazine. All in all, this campaign secured 11 pieces of top-tier industry publications, with a total circulation of 163 million, which equated to $193,000 in ad equivalency for one campaign!

Mammoth

Mammoth Mountain had created a corporate club for C-level executives, and we were brought in to launch this initiative. We created a social media strategy, combined with press outreach and thought leadership all centered around team building, how C-level executives are attracted to sports and to extreme sports, and the importance of networking as a way to build your business.

SUBSCRIBE TO E-NEWS

Don't worry, our emails will be fairly infrequent and include only interesting stuff, we promise.