Bastion is an integrated, full-service marketing and communications agency.
Founded in 2009, we are Australasia’s largest independent agency, with an ambition to achieve the same feat in the USA.
Our 350+ staff work across our offices located in Melbourne, Sydney, Gold Coast, Los Angeles, Newport Beach, New York City, Auckland and Wellington. We also hold agency partnerships in 10 Asian markets.
We offer a breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.
Our Model
Our Methodology
We have built Bastion over more than a decade by bringing together world class independent agencies and experts, with complementary skillsets, to deliver a truly integrated communications service offering to our clients.
We are a business that thinks wide across the breadth of communications disciplines, with deep expertise in each service offering we deliver. Each of our specialty services are delivered by an industry renowned Managing Director with a team of experts in their field.
Our clients can choose to work with us in one of our disciplines, or, when the time is right, access our range of communications services to deliver truly integrated campaigns.
Our business is built to deliver clients independent expertise and agility, with true scale and breadth.
Our business is built to think wide.
We live in a world where the networks and technology that underpin our commerce and society, give rise to crises and opportunities for brands on a near daily basis.
We live in a world where narrative is king.
Where brands are remembered for their emotionally compelling, engaging stories.
In this world, if you can’t excel at both, you’ll fail.
You’ll fail to find the right solutions.
So, you need people with divergent yet complimentary mindsets.
Experts that think data, that think creative, code, research, relationships, reputation, experiences and more.
That think wide.
Our Expertise
When you partner with Bastion, you access the expertise of the global Bastion Network.
enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.
provides strategic marketing and communications support to help Australian brands connect with and understand Asian communities - both in Australia and overseas.
connects people and brands with experiences and emotions.
transforming cultures for the digital age.
specialises in media relations, influencer marketing and social media.
growth through design.
creates emotive and authentic film and video content that wins hearts, engages minds and delivers results.
offers corporate affairs, issues and crisis communications that helps organisations to build, maintain, protect and strengthen their reputation.
growth through creative.
delivers market research and insights that seek to improve the experience of brands, products and society.
Our People
We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
Jack Watts
Group CEO
Fergus Watts
Founder and Non-Executive Chairman