News & Views

For Bastion brothers Fergus and Jack Watts, it simply made sense for the two to merge together in business.

Bastion Digital, the brand experience, CX and technology transformation arm of Bastion, has appointed Angela Jennings to director – experience design and Aaron De Netto to UX/UI lead.

Bastion Reputation invites you to Master the art of Crisis Communication

Purpose-led corporate affairs firm, Bastion Reputation has further bolstered its growing team of consultants with the addition of three emerging talents in its Melbourne and Sydney offices.

J.H Whittaker & Sons has appointed Bastion Shine as the New Zealand chocolate maker’s integrated advertising and communications partner, following a competitive pitch.

Bastion has appointed Tim Den Braber as national managing director of Bastion Digital, leading the offering in Australia which includes brand experience, CX and technology transformation.

We’re privileged to work in an industry where we’re often responsible for creating campaigns and communication that engages Aotearoa’s increasingly diverse ethnic population.

If you're not taking the alt text on your website seriously, you're making a big mistake.

Both SEO and paid advertising are keys to a strong digital marketing campaign.

Google News Initiative partners with Gaven Morris’s Bastion Transform to launch live newsroom experiments in Australia and New Zealand.

Building on the momentum of new business wins and launching its new business model in August 2022, Bastion Shine is now extending its services to Wellington.

Advertising students from Swinburne University of Technology, The University of Queensland, and Western Sydney University competed in the annual Advertising Capstone Challenge (ACC) 2022, on 28th October. All participants were given the unique opportunity to pitch their campaign ideas to executives from The Cancer Institute of NSW and Bastion.

Jacqueline Archer's life was turned upside down when she was unexpectedly diagnosed with an aggressive form of breast cancer on the precipice of starting her new role as managing director of Bastion Make. This month, for Breast Cancer Awareness Month, Archer sat down with Mumbrella's Kalila Welch to share her story.

Bastion partners with the Reach Foundation to support youth mental health and resilience, and provide training to Bastion’s emerging talent.

Bastion Films has rebranded as Bastion Make, reflecting its newly expanded production capabilities including an in-house production studio with more than 30 on-site craft specialists offering clients cost effective, 360-degree content and campaign delivery from the one team.

Bastion Creative has announced the appointment of two senior leaders, as the business moves into a new phase of expansion. Angela Morris joins as National Chief Strategy Officer and Ana Lynch joins as Sydney Managing Partner, Bastion Creative.

In recent years Black Friday has become the Holy Grail of shopping holidays, beating out Boxing Day in many markets. But in Asian circles it’s Singles Day where the best deals are made and where brands can reap some of their biggest profits.

Australasia’s largest independent agency group Bastion has launched digital transformation and strategy consultancy Bastion Transform, with former ABC Director of News Gaven Morris taking the helm as CEO.

NZ independent agency Shine has signed a partnership with Australian independent agency group Bastion after an extensive search by KPMG and Minter Ellison Rudd Watt.

Bastion China expands to become Bastion Asia - a strategic integrated marketing consultancy that helps Australian brands connect with and understand Asian communities – both in Australia and overseas.