Bastion Insights delivers market research and insights that seek to improve the experience of brands, products and society.

We are here to make your life easier, your decisions better, and your impact felt.

We are fast-paced, customer-centric and culturally attuned. Australia’s leading agile insights consultancy using customer communities, human-centred design, behavioural science and cross-cultural insights to ensure our clients keep pace with an evolving Australia.

Our Services

We help our clients to discover truths about their target audiences, and then to uncover ways of applying those insights in the context of what they need to achieve next.

Insights Communities

Insight communities help organisations stay attuned to their customer needs by facilitating fast, agile research cost effectively across organisation silos.

Experience Design

Improving experiences for everyone through human centred design (HCD) principles. We can examine the experience from any perspective – customers, users, community, stakeholders or staff. Experience design covers customer experience (CX), user experience (UX) and service design (SD).

Communication Research

Nurturing the power of creative hearts through science brains, we use research to help design better communications through all stages of comms planning. We cover Exploratory & Developmental, Concept Testing & Creative Optimisation, and Performance Measurement.

Cross-Cultural Insights

The Cross-Cultural Insights team’s expertise focuses on cultural research and consulting, targeting the Culturally and Linguistically Diverse (CALD) communities residing in Australia.

Behavioural Insights

Our research goes deeper to explore the context, and to understand the biases, heuristics, and norms that impact on people’s decision making. Bridging the gap between research and applications to help our clients design communications, interventions, and nudges that inspire real, lasting change.