The TVC, directed by Jesse James McElroy, features Australian actress Helen Dallimore.
SIXT will also take centre stage across the Big Bash League this summer with sponsorships in place for both the Sydney Thunder and (of course) Sydney Sixers, brought to life across the “Summer of SIXT” activation.
SIXT Australia General Manager Marketing, Kristy Thomas said, “The Bastion team, across Creative and Experience have been instrumental in crafting our local positioning, showcasing great aptitude in balancing global localisation and applying creative flair for our launch as SIXT in Australia.”
Bastion Executive Creative Director Georgia Arnott said, “Vehicle rental is a category that has taken itself too seriously for a while now, and we were delighted with the vision of the SIXT team to deliver a bold message but also one that is refreshingly fun.”
Bastion Global CEO Jack Watts said, “It has been an honour to launch the SIXT brand in Australia alongside the NRMA team. It’s a rare and exciting opportunity to take a dynamic global brand, localise it in partnership with NRMA and SIXT head office in Germany and launch it with a wide integrated campaign across so many touchpoints.”
The campaign launched on the 2nd December and will run across TV, digital, print and OOH.