Results
910,351
Impressions
7,592
Views on RED
4,973
Clicks
755
755 Engagements on RED
De Bortoli Advent Calendar
De Bortoli Wines engaged Bastion Asia to promote its advent calendar to Chinese Australians
Industry
Services
Expertise
De Bortoli Wines was the first company to launch a Wine Advent Calendar in Australia back in 2018. Since then, the winery has had stellar years one after the other with a unique wine advent calendar on offer. This year’s edition included a 375mL bottle of the award winning Noble One for the celebration of its 40th anniversary.
The Brief
Drive sales of the advent calendar among the local Chinese audience.
The Approach
We deployed a two pronged approach to drive awareness and then conversion, first focusing on advertising through popular app Hungry Panda (reaching a broad food and wine audience). Complementing this was a KOL strategy that saw us collaborate with five Chinese KOLs based in Melbourne on RED to create UGC content that would appeal to a younger demographic. RED is an Instagram/Pinterest lifestyle platform reaching 20/30 something audience, younger than WeChat. The content positioned the advent calendar as a gift idea for friends and relatives ahead of Christmas.
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