Harris Scarfe AW23 Libertine
Harris Scare asked Bastion to generate excitement around the latest addition to its fashion family, Libertine.
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Fashion that wows but also allows women to see themselves in the clothes is so important. The introduction of Libertine only further highlights that Harris Scarfe can offer this. In a celebration of fashion inclusivity, the new Libertine range of apparel inspired the sentiment of ‘Free To Be Me’. This honours the truth that women categorised as plus size should never be limited in their fashion choices. As incredible craft and consideration went into designing this collection, the Libertine campaign deserved the same level of high regard. This campaign was directed to shine with aspiration and capture a boldness of confidence. It assures customers that Harris Scarfe wants all women to feel great in what they wear.
The AW23 Libertine brand launch is a fresh invitation for customers who already trust Harris Scarfe in this size range, further driving purchase based on inclusivity and belonging.
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