Tower Brand Evolution
Tower is New Zealand’s oldest insurance company and was was starting to look it. We needed to refresh their identity in a delicate way to retain the equity of the brand but reflect the modern, innovative, digital-first business they’d become.
Industry
Services
Expertise
Life moves fast – and it’s ain’t slowing down.
That’s why you need an insurance company that’s always thinking ahead for you.
Tower is a progressive insurer that’s passionate about delivering beautifully simple and rewarding experiences for its customers. We reflected this sentiment into every touchpoint of the design system. From an evolved logomark, innovative UX/UI customer products to a more energised colour palette and supporting assets.
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