Case StudyGovernment Creative Social Media Strategy

MBIE Consumer Protection Campaign

We partnered with MBIE’s Building Performance to create a campaign to help stop Kiwis from getting burnt when starting a building project.

Industry

Government

Services

Creative Social Media Strategy

Expertise

New Zealanders tend to rely on a handshake and a ‘she’ll be right’ attitude when it comes to getting work done on their homes. However, it’s easy to get burnt when nothing is in writing.

To combat this, MBIE’s Building Performance team asked us to help tell homeowners about their free checklist, so that Kiwis can get to know their rights and the law before starting on a building project – and before something goes wrong.

In this campaign, we used visually arresting animations to show how handshake agreements have the potential to sour – and encourage everyone to check the checklist before getting going on their home build.

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