The government initiative entailed the distribution of vouchers to every adult over the age of 18; to eat, drink and play again; within covid safe venues.
Bastion Creative developed the program identity, naming, and visual assets, and the DINE & DISCOVER NSW program was born.
The task was to ensure both consumer-facing and B2B comms were developed to maximise awareness and redemption of the vouchers; encouraging both businesses and consumers to “Dine and Discover, and help NSW recover.”
The integrated campaign launched in March 2020 across online video, social, TV, OOH and press.
With over 2.9M registrations within 4 weeks, the campaign exceeded expectations and ensured just shy of $300M in vouchers were available to be spent generating additional income for NSW businesses when they needed it most.
