The iconic Barbie pebble pattern greeted you at the front counter with directional signage through to the Barbie beach way. The branded cabana style seating included key visuals from the film and props including a Barbie branded surfboard, inflatable beach accessories and beach ware, instantly transporting guests to a summer afternoon at the beach. Venturing through Barbie beach way included a Dreamburgers Drive Thru a stop for an interactive photo moment and customised seated space. Continuing the diner aesthetic, the Grill’d uniform was on display with takeaway props, printed menu items and branded Impala skates.
Finally reaching Barbie’s Dreamhouse, which included key visuals from Barbie’s home, transporting guests into the highly anticipated space. With a photo wall of all the Barbie characters, selfie generator moment linking to the microsite and customised seating with customised table coverings and pink lamps. The bathrooms also included mirror decals and props encouraging interaction and content creation in every corner of the restaurant.
The team worked to source props that were specific to the film, this included branded Impala Skates from the movie that were displayed in the Dreamburgers Drive Thru. Key props such as the surfboard and pink cola bottles were also customised with Dreamburgers branding and pink liquid to replace the cola. The Bastion team also colour matched spray paint with specific Pantone colours to customise furniture and styling items such as the table setting and frisbee. The props and styling added to the overall aesthetic of the space, with considered and specific choices to meet the creative briefing objectives from Grill’d, Warner Bros. and Mattel teams.
The Bastion team successfully launched a branded, engaging, and memorable experience. A highly visual, detailed space from the custom-made build to the specific prop and styling inclusions. The overall feedback from Mattel, Warner Bros. and Grill’d was overwhelmingly positive with teams praising the attention to detail, accurate representation of the films look and feel and overall execution.
Results
61.6M
Media Reach
20-30%
Increase in sales at The Galeries