Case StudyCampaign FMCG Amplify Influencer Management PR Social Media

Unilever Golden Gaytime Bites

To launch Golden Gaytime Bites we had to create a frenzy among consumers to sell out the product – and elevate Golden Gaytime’s identity from historic icon to game-changing innovator.

Industry

Campaign FMCG

Services

Amplify Influencer Management PR Social Media

Expertise

As Bastion Amplify develops its relationship with FMCG giant, Unilever, we were briefed on a huge launch for one of Australia’s most iconic ice-creams, Golden Gaytime to launch Golden Gaytime Bites.

This product is a further development of the snack-size, bite-size craze sweeping the confectionary sector over the past couple of years – now Unilever is bringing this trend to the ice-cream aisle.

We had to get the news out to Aussies to drive sales to sell out the product in four weeks, garnering coverage that achieved two core messages:

Golden Gaytime is a leader in the sector, constantly innovating
Get it before it sells out!

Utilising influencer and publicity tactics, we amplified (pun intended!) the news across both traditional media and social channels.

The campaign reached 1.7 million eyeballs across social and 50M+ OTS in media channels, and we garnered a huge amount of coverage over the course of two days – even becoming a trending news story on google.

The product sold out in just two weeks and was so popular with fans that Woolworths brought forward the launch of other bites to meet demand!

Interested? Fill in the form and we’ll make sure the right person connects with you.

We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.

Melbourne
Sydney
Gold Coast
Orange County
Los Angeles
New York City
Auckland
Wellington
Brisbane
Canberra

0422433231 Email Us

HH:MM:SS

Discover

Our Expertise

To launch Golden Gaytime Bites we had to create a frenzy among consumers to sell out the product – and elevate Golden Gaytime’s identity from historic icon to game-changing innovator.

Discover

Our Expertise

Unilever Golden Gaytime Bites

To launch Golden Gaytime Bites we had to create a frenzy among consumers to sell out the product – and elevate Golden Gaytime’s identity from historic icon to game-changing innovator.

Interested? Fill in the form and we’ll make sure the right person connects with you.

Contact Us