Highpoint Brand launch and SS25 campaign
An invitation for elevated experiences takes centre stage.
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When Bastion was challenged with changing perceptions of Highpoint, How Do You Highpoint? was conceived as an open invitation for new and existing audiences to come and shape their very own Highpoint experience; one that will be different every time they visit. The campaign celebrates the centre’s rich tapestry of offerings, discoveries, pleasures and indulgences to suit every mood, mindset and moment. Launched to coincide with Spring Summer 25, the modern shopper journey unfolds in an explosion of colour, covetable style and a series of irresistible questions.
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