The neon photo wall provided the perfect photo opportunity for media and influencers to snap the iconic ‘X’ and ‘In plants we trust’ message, to amplify the message far and wide on social media.
The event was successfully led by host and ambassador, Anna Polyviou, who appeared virtually on screen to talk guests through the menu and led guests through the evening. Anna’s presence added a friendly and humorous element to the night where guests were able to enjoy her personality and gain an understanding of the NotCo brand.
We were pleased to welcome Delicious, Taste and SBS Food and secure eight key influencers to enjoy NotDinner and provide strong content following the event. All guests left with a NotCo goodie bag and shared overwhelmingly positive feedback.
The interactive event generated a succession of media and influencer content and exceeded KPIs. Momentum was maintained via well-aligned influencer content and targeted pitching, resulting in strong business, lifestyle, food & technology coverage.
Paid social media was used to target the Australian market and generate awareness and buzz around NotCo’s product offering. This integrated approach saw the amplification of brand and influencer campaigns. Paid social media over-performed across all key metrics and drove 100,000 unique clicks to Coles and Woolworths pages.
Paid social media was also used to target key supplier locations to drive education of NotCo.
Read more about this campaign
AFR – Jeff Bezos-backed NotCo aims to shake up Australian plant-based food
9Honey – NotCo uses artificial intelligence to create plant milk that tastes like real milk
Thrillist – The Best Fake Meat Brands In Australian Supermarkets
Delicious – News bites: Best food updates and events this week
Food&Drink Business – NotCo rolls out AI plant-based range in Australia
Results
20
Media Hits
35
paid and contra influencers engaged
2.98%
Average influencer post engagement rate
100k
clicks
16M
Reach
4M
Total influencer reach
11.8
Average media quality breakdown (out of 14)
5.27%
Engagement rate