Sydney
The pop-up gallery featured a riotous glimpse into the key themes and characters explored in the film, with eye-popping artworks that recreated some of Joy Ride’s most iconic sex-positive moments.
The activations to mark the launch of Joy Ride have proven highly engaging and successful with more than 1,200 guests and Influencers attending the events.
Melbourne
K-Pop and Karaoke – there’s nothing like it! Guests were treated to an immersive bar experience with matching K-Pop soundtrack at the Heroes bar on Bourke Street. They stepped right into the world of Joy Ride, discovering evocative displays with karaoke at every turn.
Result
The three-day event emulated the experiences of the characters from Joy Ride, providing guests with a delight to the senses, challenging perceptions, leaving a lasting impression on all who attended.
The activations to mark the launch of Joy Ride have proven highly engaging and successful with more than 1,200 guests and Influencers attending the events.