We created a campaign that would educate consumers that single-use plastics,- eg. cutlery, crockery, straws and plastic bags with handles – would no longer be handed out by retailers; and encourage consumers to think about the environmental impact of single-use plastics, whilst finding an alternative to them.
We came up with a simple, and catchy campaign line, and a messaging construct that clearly spelled out the environmental reasons for change and we unashamedly showed an emotionally charged piece of film with the turtle consuming the plastic bag. We wanted to create a sense of urgency, but also spell out the options for plastic alternatives.
This creative work was rolled out across film, OOH, press, digital display and banners.