On Friday night from 9pm, the event was live streamed on the Bunnings YouTube channel to mark the official beginning of the festive season, and the lighting up of the warehouse. Online entertainment included Bunnings team members, Santa, festive workshops and the launch of the campaign creative.
Bunnings’ General Manager – Marketing, Keith Murray said, “There is something a little bit magic about seeing houses sprinkled with lights and it’s a lovely way to create community spirit, so what better way for Bunnings to kick off the Christmas season than to light up a warehouse!”
Bastion Experience’s Head of Brand Experience, Lizzie McManus, added: “We are thrilled to kick off the start of the festive season with this happy Christmas activation for such an iconic Australian brand in Bunnings. “Our aim was to create an impactful, joyful and fun event that could be shared with Aussies at home, via the live stream, as well as those who were able to see the Bunnings warehouse light up in person.”