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Experience connects people and brands with experiences and emotions.
Design growth through design.
Industry
Beauty LuxuryServices
Brand ExperientialExpertise
ExperienceGuests were encouraged to immerse themselves in the terracotta room transporting them to the vineyards of Provence through the stunning campaign visuals and lit from within Replica large scale bottle. The activation gave customers the opportunity to have a personalised fragrance consultation and to customise their purchase with a personalised label, and pouch.
Bastion Experience executed the incredible activation at the Melbourne Central Shot Tower for a ten day duration focusing on sampling, sales and gifting.
The purpose of this activation was to engage prospective consumers whilst recruiting to the brand. The activation centered around bringing people in to engage with the staff at the pop-up and trial products to ultimately convert to sales both at the activation and online.
Objectives
1. Elevate the consumers’ shopping experience through interactive touch points and greater product education.
2. Encourage accelerated sales growth through inclusive experiences to encourage established and new consumers to engage with the brand and their products.
3. Deliver luxury at its finest through build quality and excelled detail that reflects the brand’s heritage, products, and brand pillars.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.
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