Seafarers Seafarers Britomart Identity
We helped transform a salty seafaring icon to a premium hospitality destination for Aucklanders.
Seafarers Seafarers Britomart Identity
We helped transform a salty seafaring icon to a premium hospitality destination for Aucklanders.
March 9, 2023
We were tasked with Auckland’s iconic Seafarers building located on one of the most expensive patches of real estate in New Zealand had become a derelict eyesore.
We were tasked with transforming this location to a desirable premium hospitality destinations.
The building’s rich history as a Sailors Home provided the basis of the nautical themed branding for the design system. Everything from elevator doors to House Rum. This idea was applied through the story telling of pattern forms, colour and many of the touch-points throughout the building.
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