The Challenge Presented:

Maison Perrier-Jouët sought to launch its new Blanc de Blanc and celebrate its partnership with Sculpture By The Sea. The goal was to create a premium brand experience that embodied the champagne house’s deep-rooted connection to art and gastronomy — all while maintaining strict alignment with their global brand standards.

The Strategy Created:

Bastion created the “Garden of Wonder” — an immersive event at an exclusive Tamarama residence — designed to distill the maison’s rich heritage through every detail of the experience. From visual design to taste, the execution brought together aesthetic elegance and flavour. The team collaborated closely with Perrier-Jouët’s Paris head office to tailor global assets for the Australian audience, maintaining brand integrity while pushing creative limits.

The Strength Created:

The result was an unforgettable, artful brand experience in one of Sydney’s most spectacular settings. The global client team was highly impressed with the local adaptation and creative execution, reinforcing trust and setting a new benchmark for excellence in market activations.