Insights delivers market research and insights that seek to improve the experience of brands, products and society.
Creative growth through creative.
Digital enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.
Transform transforming cultures for the digital age.
Reputation offers corporate affairs, issues and crisis communications that helps organisations to build, maintain, protect and strengthen their reputation.
Amplify specialises in media relations, influencer marketing and social media.
Experience connects people and brands with experiences and emotions.
Make creates emotive and authentic film and video content that wins hearts, engages minds and delivers results.
Asia provides strategic marketing and communications support to help Australian brands connect with and understand Asian communities - both in Australia and overseas.
Design growth through design.
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Campaign InsuranceServices
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On 6th Nov, Tower launched the latest iteration of its creative platform, titled “Skylight”. The campaign is centered around a couple seeking more light in their living room. By creating exaggerated events that are highly unlikely to happen, but with damage that is relatable to most people, we can create impact in the market, and ensure people remember Tower’s advertising and key benefits.
In this iteration an astronaut crashes into a roof creating an unwanted skylight. But thankfully, they’re insured with Tower, meaning their house, contents & car are insured by NZ’s General Insurer of the Year plus Canstar’s Car insurer of the year & Outstanding Value for two years running.
Since the campaign launched, Tower has had their SEVEN best online sales days TO-DATE.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.
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