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Baby Bunting has been the leader of the baby goods category in Australia for many years. When expanding into New Zealand they came to Bastion to develop a creative campaign tailored to the local market that communicated the brands key pillars of legendary service, a massive range of trusted brands and all at everyday low prices.
Becoming a parent, or welcoming an additional member to the brood, can be an overwhelming time and Bastion devised the creative campaign to let Kiwi families know that BabyBunting would be there to lend a helping a hand by providing all their baby needs at the one destination. From targeted social and outdoor, to digital, to store experience the campaign drove a sense of anticipation and excitement while making sure the care, support and knowledge that Baby Bunting team members provide shone through.
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