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The Doherty Institute Cumming Global Centre for Pandemic Therapeutics

The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.

Industry

Government Health

Services

Brand Corporate & Change Communication PR Social Media

Expertise

After the world was devastated by the COVID-19 pandemic, The Peter Doherty Institute for Infection and Immunity in Melbourne was gifted a history-making $250 million from Canadian philanthropist and businessman, Geoff Cumming, to establish a new global research centre focused on therapeutic discoveries.

To date, this is the largest philanthropic donation to bio-medical research in Australia’s history.

The new centre, called the Cumming Global Centre for Pandemic Therapeutics will sit within Doherty with a vision to save millions of lives in the future.

Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.

Doherty logo

Bastion Agency was hired to deliver a launch with worldwide impact, with a blank canvas for creativity. We were tasked to deliver a new brand identity, a communication strategy, and a media launch.

The announcement made the headlines right across Australia and overseas reaching a very large number of people.

  • 1 press conference with 10 media attendees, including political reporters
  • 6 one-to-one follow-up interviews with general news media
  • 2 live radio shows
  • 250+ pieces of coverage within 24 hours – TV, radio, newspapers
  • 17 million reach
  • Syndicated nationally and reaching international papers
  • Covered by all Australian TV networks

Cummings Global Centre
Doherty Institute Guidelines
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