


Insights delivers market research and insights that seek to improve the experience of brands, products and society.
Media
Advertising delivers compelling messages that capture attention and spark emotion.
Communications helping you tell your story, connect with your audience, and make an impact that lasts.
Digital enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.
Training offers corporate affairs, issues and crisis communications that helps organisations to build, maintain, protect and strengthen their reputation.
Experience connects people and brands with experiences and emotions.
Design growth through design.
Industry
Campaign Event Media Technology TransportServices
Brand Creative Experiential Influencer Management Social MediaExpertise
Amplify ExperienceWe were briefed by our client Epic Games to create a unique experience to celebrate the launch of the limited time gameplay experience: Fortnite OG. This was special season for Fortnite: Battle Royale, where the original game map returned for just a month to surprise and delight the fans.
For this, we recreated an old out of home marketing beat: the humble tram wrap. During November 2023, Melbournians were able to encounter the adorable Fortnite tram as it made its way around Melbourne. But we didn’t just stop with the outside of the tram: we also had the inside of the Fortnite Tram decked out with three game stations and invited Team PWR, Australia’s leading eSports team to join us to film some unique content!
While Team PWR weren’t able to secure a Victory Royale (playing Fortnite on a moving tram proved to be a bit harder than we first thought) we still got some awesome results: our wrap got an estimated 355k impressions, our social amplification got over 8 thousand engagements, and Team PWR’s content currently has over 780k views over on YouTube.
We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.
Follow Bastion
Discover
Expertise
Subscribe to Bastion
Sign up to our mailing list for update on all things Bastion.
© 2024 All Rights Reserved