Polaris Media Transforming a respected heritage, community-focussed news service for a successful digital future.
Working closely with the Polaris team, devising a strategic plan for Australian Jewish News to be vital digital service and to convert emerging new audiences to subscribers.
Industry
Services
Expertise
Digital audience strategies and a subscriber acquisition journey takes persistence and acumen with value to core readers and users at the heart of any change.
Bastion Transform reviewed current audience behaviour on and off platform, subscription and revenue models and conducted interviews with stakeholders. The team helped facilitate a staff editorial conference and with the team developed a strategic framework to approach the change task ahead.
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