Tip Top What’s the best that could happen?
Nostalgia was no longer enough
Tip Top What’s the best that could happen?
Nostalgia was no longer enough
February 17, 2023
Tip Top is an iconic Kiwi brand that over the years has slowly begun to lose its relevance to younger audiences; “The ice-cream in Nanna’s freezer.”
‘What’s the best that could happen?’ is the creative platform that captures the unique feeling of optimism you experience after a scoop of ice-cream. A call to arms to challenge and inspire New Zealanders to get out of their comfort zone and grab life by the cone.
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